Roman Focus
Product launch

Focus is a newly launched nootropic supplement formulated with key ingredients that support both acute and long-term cognitive benefits. Created by the in-house doctors at Ro.

Initial concepting

Supercharged neon green accents. Abstract linear elements. Black background inconjunction with glowing accents in the foreground.

Design Foundation

An abbreviated summary of the design guide I have put together while working on the branding of this product. Intended to guide ongoing promotional asset production.

Photography

As this product launched during the 2021 Pandemic, all photography and content production had to be handled remotely. This was the company’s first launch using only 3D renders, ultimately saving cost on production.

SEO Landing Page

The landing page was designed based on learning results from previous launches with a focus on the mobile variant. Exploring a more playful design to allow viewers to engage with the branding.

Paid Social

A variety of creative assets allow for easy ‘self-serve’-style testing purposes without having to require further design resourcing.